Make America Meme Again: The Rhetoric of the Alt-Right

ISBN-13: 9781433182051 / Angielski / Miękka / 2020 / 258 str.

Leslie A. Hahner

Opis

Using the tools of rhetorical criticism, the authors detail how memetic persuasion operates, with a particular focus on the 2016 election of Donald J. Trump. Make America Meme Again reveals the rhetorical principles used to design Alt-right memes, outlining the myriad ways memes lure mainstream audiences to a number of extremist claims.

Recenzje

"Make America Meme Again should be of interest to anyone concerned with how internet culture and tactics of persuasion are being deployed by the extreme Right moving into the 2020 election." -New Books Network

Spis treści

Figures - Acknowledgments - Introduction: Alt-Right Memes and Networks of Public Discourse - The Origins of Alt-Right Memes and Their Proliferation - Pepe the Frog and Iconic Assemblages - Lulz: White Nationalism for the Digital Age - How the Alt-Right Moves: Memes as Tactical Circulation - Silencing the Opposition: Memes as Warfare - Conclusion: The Coming Meme Battles - Index.

O autorze

Heather Suzanne Woods is Assistant Professor of Rhetoric and Technology at Kansas State University. Her research centers on rhetorics of futurity and innovation. She is published in Critical Studies in Media Communication, Feminist Media Studies, Present Tense, and Teaching Media Quarterly.