Major Theories of Media Effects: Analysis and Evaluation

ISBN-13: 9781433169526 / Angielski / Twarda / 2019 / 306 str.

W. James Potter

Opis

In Major Theories of Media Effects, six major theories of media effects are analyzed and evaluated to assess the current state of knowledge in the field of media effects. This book is valuable as a reference for scholars and a textbook for graduate and advanced undergraduate courses in media studies.

Spis treści

List of Tables - Preface - The Role of Theory in Scholarly Fields - The Field of Media Effects - The Analysis Strategy - Cultivation Theory - Agenda-Setting Theory - Framing Theory - Uses and Gratifications Theory - Social Cognitive Theory - Third-Person Theory - The Evaluation Strategy - Comparative Analyses - Patterns, Questions, and Challenges - Index.

O autorze

W. James Potter is a professor in the Department of Communication at the University of California at Santa Barbara. Since earning his two Ph.D.s (Indiana University and Florida State University), he has published over two dozen books in the areas of media effects and media literacy.