Magnetic: The Art and Science of Engagement

ISBN-13: 9781933253831 / Angielski / Miękka / 2013 / 224 str.

Anne Bergeron; Beth Tuttle

Opis

Magnetic describes an institution with a powerful internal alignment and a compelling vision, allowing it to attract the critical resources for organizational success: talented and committed people; loyal and engaged audiences, donors, and stakeholders; a positive reputation and powerful goodwill; and the financial capital required to sustain programmatic excellence and growth. Authors Anne Bergeron and Beth Tuttle analyze six American museums that embraced a shift in philosophy and set a course of stakeholder, audience, and community engagement. Their "magnetic" quality provides a model for all types of organizations--from corporations to nonprofits--that want to maximize engagement with their customers and develop their true public service potential.