Magic, Culture and the New Economy

ISBN-13: 9781845200909 / Angielski / Twarda / 2005 / 158 str.

Orvar Lfgren; Orvar Lvfgren; Orvar Lofgren

Opis

This book looks at the 1990s, years of intense economic experimentation, when buzz words such as "network society," "the experience economy," "creative cities," and "glocalization" were everywhere. A fascinating perspective on "The New Economy" emerges as the authors explore the worlds of cool hunters, biotech brokers, career coaches, software entrepreneurs and event managers and tackle such questions as: how is magic used in the quest for newness and change; what happens when cultural techniques such as branding and styling colonize new arenas; what turns out to be just a flash-in-the-pan and what has a lasting impact? This book is essential reading for anyone wishing to understand how economies operate in periods of rapid transformation.

Spis treści

* Foreword* Introduction: The Mandrake ModeOrvar Lofgren and Robert Willim* Meditation, Magic and Spiritual Regeneration: Spas and the Mass Production of SerenityTom O'Dell* Trick or Treatment: Brokers in BiotechLynn Akesson* Possessed by Enterprise: Values and Value-creation in Mandrake ManagementKaren Lisa Goldschmidt Salamon* Catwalking and Coolhunting: The Production of NewnessOrvar Lofgren* Transformers: Hip Hotels and Cultural Economics of Aura-productionMaria Christersdotter* Spectral Events: Attempts at Pattern RecognitionPer-Markku Ristilammi* It's in the Mix: Configuring Industrial CoolRobert Willim* A Land of Milk and Money: The Dairy Counter in an Economy of Added ValuesHakan Jonsson* Flexible, Adaptable, Employable: Ethics for a New Labour MarketKarin Salomonsson* Making Sense: An AfterwordNigel Thrift

O autorze

Orvar Lofgren is Professor, Department of European Ethnology, University of Lund, Sweden.Robert Willim is Researcher at the Department of European Ethnology, University of Lund, Sweden.