Mad Women

ISBN-13: 9780857501318 / Angielski / Miękka / 2013 / 240 str.

Jane Maas

Opis

Jane Maas, a real-life Peggy Olson, reveals what it was really like to be an ad women in the 1960s. She deals with the tough issues of the era, such as equal-pay, jaw-dropping sexism, and the difficult choices women had to make between motherhood and a career.

Recenzje

This is a fascinating book . . . All the elements are there - the drinking, the sex, the witty one-liners - but there is a serious side to it too, one that paints a detailed, nuanced portrait of a social and cultural landscape undergoing seismic change. Maas has a gimlet eye for detail - and she's funny, in a very dry martini sort of way. Sarah Vine The Times

O autorze

JANE MAAS began her career at Ogilvy & Mather as a copywriter in 1964 and rose to become a creative director and agency officer. Ultimately, she became president of a New York agency. A Matrix Award winner and an Advertising Woman of the Year, she is best known for her direction of the "I Love New York" campaign. She is the author of Adventures of an Advertising Woman and co-author of the classic How to Advertise, which has been translated into seventeen languages.