Macro-Social Marketing Insights: Systems Thinking for Wicked Problems

ISBN-13: 9780367785475 / Angielski / Miękka / 2021 / 272 str.

Ann-Marie Kennedy

Opis

This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and implementing macro-level change are presented.

Spis treści

List of Figures

List of Tables

1. Macro-Social Marketing Overview

Ann-Marie Kennedy

2. Systems and Macro-social marketing: Researching Wicked Problems

Ben Wooliscroft

3. Macro social marketing as a tool to increase the share of renewable energy in developing island nations

Sommer Kapitan

4. Using the Socio-Ecological Model as an Holistic Approach to Behavioural Change

Ekant Veer, Maja Golf-Papez, and Kseniia Zahrai

5. The power of ‘talk’: Frames and narratives in macro-social marketing

Joya A. Kemper and Paul W. Ballantine

6. Macro-level Interventions in Systems of Wicked Consumption

Davide C. Orazi, Matthias Koch, and Srishti Varma

7. Macro-Social Marketing and the Complexity of Value Co-Creation

Christine Domegan and Patricia McHugh

8. Social Marketing’s contribution to macro social policy and economics, beyond up-stream, mid-stream and down-stream analysis.

Jeff French

9. Co-Creating Social Change Using Human Centered Design

Anne Hamby, Meghan Pierce, and Kim Daniloski

10. Collaborative Systems Thinking for Social Change

Josephine Previte and Liam Pomfret

11. Ethical Dimensions of Social Marketing and Social Change

Lynne Eagle, Stephan Dahl and David Low

12. Social Engineering and Social Marketing

Natalia Szablewska and Krzysztof Kubacki

13. Warmth rationing as a macro-social problem: The application of the chrematistics framework

Djavlonbek Kadirov

List of Contributors

Index

O autorze

Ann-Marie Kennedy is a senior lecturer in marketing at the University of Canterbury. She specialises in macro-social marketing and sustainability.