Machine Learning in Marketing: Overview, Learning Strategies, Applications, and Future Developments

ISBN-13: 9781680837209 / Angielski / Miękka / 2020 / 76 str.

Vinicius Andrade Brei

Spis treści

• 1. Introduction
• 2. Overview of Machine Learning
• 3. The Machine Learning Workflow
• 4. How to Learn Machine Learning
• 5. Analysis of Machine Learning Applications in Marketing
• 6. Trends and Future Developments of Machine Learning in Marketing
• 7. Conclusions
• Acknowledgements
• References