Machine Learning for Business Analytics: Real-Time Data Analysis for Decision-Making

ISBN-13: 9781032072814 / Angielski / Twarda / 2022 / 168 str.

Hemachandran K; Sayantan Khanra; Raul V. Rodriguez

Opis

Machine Learning is an integral tool in a business analyst’s arsenal because the rate at which data is being generated from different sources is increasing and working on complex unstructured data is becoming inevitable.

Spis treści

1. Introduction to Machine Learning for Data Analytics 2. Role of Machine Learning in Promoting Sustainability 3. Addressing the Utilization of Popular Regression Models in business applications 4. CHATBOTS: The Uses and Impact In The Hospitality Sector 5. Traversing Through the Use of Robotics in Medical Industry: Outlining Emerging Trends and Perspectives for Future Growth 6. Integration of AI in Insurance and Health Care: What Does It Mean? 7. Artificial Intelligence in Agriculture – A Review 8. Machine Learning and Artificial Intelligence-based Tools in Digital Marketing: An Integrated Approach 9. Application Of Artificial Intelligence In Market Knowledge And B2b Marketing Co-Creation 10 A Systematic Literature Review of Artificial Intelligence's Impact on Customer Experience 11. The Impact of Artificial Intelligence on Customer Experience and the Purchasing Process 12. Application of Artificial Intelligence in Banking – A Review 13. Digital Ethics: Towards a socially preferable development of AI systems