MOBILE WALLET CHRONICLES: INDIA'S PAYMENTS TRANSFORMATION

ISBN-13: 9786206783176 / Angielski / Miękka / 140 str.

Aanchal Kalra; Anju Singh

Opis

This book presents a picture of the mobile wallets and their adoption in India. The book Comprises of six chapters. This covers a wide range of aspects of mobile wallets and the consumer adoption. The book takes through the concept of Mobile Wallet, types and services and move on towards explaining the Mobile Wallet Ecosystem. The book thoroughly highlights the status of Mobile Wallet in India- (history, working, growth, segmentation and revenue generation model of mobile wallet companies), Prominent Players of Mobile Wallet Industry in India. The book gives an overview of Technology Acceptance Model- (history and criticism). Technology Acceptance Model and Adoption of Mobile Wallet, Other Theories and Models of Technology Acceptance. Focusing on mobile wallets this book also includes the study of consumer adoption and the Technology Acceptance model and provides suggestions and directions for the future research which might help consumers, mobile wallet providers, policy makers and security.

O autorze

Dr. Aanchal is Working Practitioner & Freelancer who has published research papers in Scopus & UGC care listed journals. Skilled in Economics & Financial Technology.Dr. Anju is Sr. Assistant Professor with Ph.D,M.com focused in EAFM,MBA,PGDHE and MAPC (Industrial Psychology).Research Supervisor with interest area in behavioral finance & economics.