Luxury Yachting: Perspectives on Tourism, Practice and Context

ISBN-13: 9783030864088 / Angielski / Miękka / 2022 / 230 str.

Tatiana Gladkikh; Hugues Séraphin; Victoria Gladkikh

Opis

This book offers an insight into the luxury yacht industry as a provider and facilitator of a luxury yacht experience. Linked to special interest tourism (SIT), luxury yachting is an exclusive area of tourism and practice which operates in a relatively small and niche environment. Part I offers a range of academic contributions on luxury yachting from a tourism perspective. Part II provides an insight into the industry from the practitioner perspective. Part III stimulates discussions around yachting practices in different destinations. With a truly global outlook, this contributed volume enhances our understanding of a lucrative area within tourism that has so far been under-researched and under-explored.

Spis treści

PART I: LUXURY YACHTING AS SPECIAL INTEREST TOURISM (SIT)

CHAPTER 1: Luxury Yachting and Tourism Development in SIDS: Impacts of Tourism-related Foreign Direct Investment

This chapter examines the impacts of tourism-related foreign direct investment (TFDI) as perceived by local people, drawing on their experienced 'realities'. In an attempt to capture a more holistic picture of TFDI impacts, it takes a multi-stakeholder approach. Emphasis is placed on local residents, however the study includes perspectives of marina hotel employers, investors, policy-makers, tourism and business association representatives, local residents who are TFDI marina hotel employees, and local residents who are non-TFDI employees. The research is situated in the context of Barbados, a tourism- dependent, small island developing state - a tourist destination that remains under-researched by tourism scholars.

The idea that reality is open to multiple interpretations through lived experiences underpins the ethos of this chapter. The purpose is to capture different 'experienced realities' of local impacts of luxury yachting TFDI in Barbados. In order to extend current TFDI knowledge, this study uses qualitative data as opposed to applying econometric analysis which is generally adopted in TFDI studies.

Keywords: Tourism-related Foreign Direct Investment (TFDI), Yacht Marina Development, Small Island Developing States (SIDS), Caribbean, Barbados, Experienced realities

CHAPTER 2: Luxury Yachting V Luxury Cruising – An Empirical Study

The cruise industry has grown significantly (CLIA, 2019) and as such the demand for luxury cruising has meant that cruise companies have identified a niche market. New ships have been built to meet the demands of luxury cruise tourists, and this is increasing. For example, the Carlton-Ritz group have brought out a luxury cruise ship offering the ultimate experience in cruising in line with the luxury hotel brand. Norwegian Cruise Line Holdings Ltd acquired Regent Seven Seas Cruises a luxury cruise brand offering all-inclusive packages. This has given them a competitive edge when it comes to the luxury cruise tourism market. Parallel to cruise supply and demand, the superyachts have also identified a gap in the market and recognize that luxury yachts can too be an income driver. This chapter explores the significance of both luxury cruise and luxury yachting and identifies whether there is synergy between the two. The ultimate experience is promised when it comes to a luxury holiday, but does that apply to both cruise and yachting? This chapter aims to explore the concepts of luxury both in the cruise and yachting industry. Furthermore it aims to determine whether there is an overlap in the market when it comes to offering amazing tourism experiences whilst on a cruise ship or a superyacht.

Keywords: Luxury yachting, Luxury cruising, Ultimate experiences, Synergy, Tourism.

CHAPTER 3: Luxury Yacht Industry: Congruence between France and UAE

The aim of this chapter is to understand how luxury yacht industry is adapting its offers and services in different contexts. Evidences from France and UAE will be discussed. France is a well known destination for luxury cruise industry and in the UAE, especially Dubai, cruise tourism is showing a tremendous growth and there is also an increase in the number of cruises from Dubai. This study will analyse the different offers and services proposed by the luxury cruise lines in UAE and France and examine how they adapt to the special needs of the countries.

Keywords: Luxury yacht industry, France, UAE, Customer needs

PART II: LUXURY YCHTING FROM THE PRACTITIONER PERSPECTIVE

CHAPTER 4: People, Cultures and Leadership Practices in the Superyacht Industry

The chapter will describe and evaluate the softer side of the industry addressing the issues of leadership and human interactions in the context of confined environment specific for the yacht crew. Intercultural challenges, personality types, leadership practices originating from diverse background and experiences will be discussed and supported by real-life examples.

Keywords: People, Culture, Leadership, Yacht crew

CHAPTER 5: The Environment and Luxury Yachting: Developing Innovative Sustainability through Managing Food, Waste and Pollution

Undeniably, luxury yacht vessels pose a risk to the natural marine environment through pollution, and food and waste management. This chapter will explore concepts of sustainability in the luxury yachting industry and how crew are actively working towards minimizing the negative impact that this industry has on the greater marine environment. This chapter will discuss waste management in regard to garbage, food and wastewater. It will also touch on managing sustainability in the galley while having to cook for multiple crew and guests daily. This will include topics such as supporting sustainable produce, cutting down on food waste by reusing leftovers in a safe way and being careful not to over portion/over provision, as well as using eco-friendly cleaning products. Thirdly, this chapter will mention existing rules and regulations regarding pollution of sea going vessels by MARPOL and how new technological innovations are influencing the next generation of yachting in response to climate change challenges.

Keywords: Innovations, Limitations, Sustainability, Waste, Pollution, Reduce, Reuse, Recycle, MARPOL

CHAPTER 6: On Board a Luxury Vessel: Demystifying the Daily Operations

This chapter aims to uncover the daily practices of luxury yachting. It will describe the operations on board with and without guests and how these two modes of operation differ from a crewing standpoint. Firstly, it will address the ways in which the daily running and maintenance of a 50m-80m luxury yacht differs between departments with no guests on board. There will be an overview of the preparations required prior to guest arrival for the deck, interior, galley and engineering departments. Then, the chapter will focus on operations once the guests have arrived, including but not limited to: transportation to and from the vessel, communications

between guests and crew, how to serve guest requirements including tourism, entertainment and watersports, and how the crew pull together to ultimately make this dream pinnacle of luxury tourism into a reality.

Keywords: Operations, Communication, Guests, Crew, Luxury tourism, Leadership

CHAPTER 7: Life at Sea. Personal Journey and Career Development in the Luxury Yacht Industry.

The chapter will provide an insight into the career of a luxury yacht officer, discussing the various stages of the journey from dock walking to becoming an officer through advanced theoretical and technical training, and practice at sea. It will present a reflection on the ups and downs of working in the industry and offer some professional advice to those who might be contemplating a career at sea on a superyacht.

Keywords: Career at sea, Superyacht industry, Reflection, Professional advice

PART III: LUXURY YACHTING IN A GLOBAL CONTEXT

CHAPTER 8: Luxury Yachting in a Global Sustainability Quest

The chapter will attempt to theorize luxury yachting, with the overall objective to show that this sector has a Janus-faced character. Firstly, the chapter will demonstrate that in a context of overtourism, luxury yachting could be seen as a positive alternative for destinations as this form of tourism could be considered as a Special Interest Form of Tourism (SIT), which attracts a very limited number of visitors who are big spenders. Secondly, the chapter will unveil the flip side of this sector by showing that the industry is not sustainable from an environmental point of view.

Keywords: Luxury tourism, Sustainability, Special interest tourism, Overtourism; Janus-faced character

CHAPTER 9: Luxury Yachting Tourism in a global pandemic context: Positive Contributions and Limitations of the Special Interest Tourism

In the COVID-19 context that has put an end to the tourism industry (Jamal & Budke, 2020), Luxury Yachting Tourism appears a form of tourism that could still be running, as Yachts when in the middle of the ocean are isolated/contained. This form of tourism could enable destinations to generate some income to local communities by providing supplies such as fuel and food to the industry. As Seraphin (2020) argued, negative contexts such as COVID-19 pandemic offer opportunities to review some exiting theories and believes.

Keywords: COVID-19, Tourism, Luxury tourism, Sustainability, Resilience

CHAPTER 10: Exploring Sustainability of Luxury Yachting Tourism in the Caribbean. A case of Puerto Rico

The Caribbean remains one of the most naturally beautiful regions in the world for yachting; their geographical position gives an advantage to developing this tourism niche. According to the World Travel and Tourism Council (WTTC 2016), travel and tourism contribute 15.2% of the Caribbean GDP and 13.8% of employment. Puerto Rico, the smallest of the Lesser Antilles, consists in an archipelago, the mainland with some 96 nautical miles (110.5 mi; 177.8 km) by 35 nautical miles (40.3 mi; 64.8 km), and is larger than all the Leeward and Windward Islands. Puerto Rico has only four marinas. Furthermore, the top island with marinas is St Maarten with thirteen marinas, significantly smaller than Puerto Rico. In 2017 the Caribbean faced category five hurricanes Irma and Maria and sufferd a devastating effect. The chapter proposes an analysis of sustainability of investment in this industry and discusses implementing sustainable practices to face the climate change challenges in the region in an attempt to determine development of public policy.

Keywords: The Caribbean, Sustainability, Tourism, Public policy

CHAPTER 11: Traditional Luxury Yachting in Indonesia: An attempt to Bridge the Sustainable Development Gaps between the Rich and the Poor

Indonesia is a country with more than 16 000 islands, and around half of the population are living on five main islands. The remaining 8000 islands are underexplored, leaving the country with gaps of economic, social and environmental development. The tourism and yachting industry

offers opportunities to explore the local potentials. Even more, upgrading traditional boat to traditional luxury yacht may bring unique The chapter explores the potentials and challenges of players in Indonesia's traditional luxury yacht industry to pursue their dream while sustaining the local wisdom. The study will include interviews of key players in the industry and summarise the lessons learned regarding offering traditional luxury yacht in the developing country. The results of the study may help the government, businesses and academia in the field of sustainable development for their strategy and actions.

Keywords: Indonesia, Sustainable Development, Tourism, Traditional yacht

CONCLUSION: Luxury Yachting as a context for developing a global mindset?

Summarising the main findings from all the chapters of the book, the conclusion will look at the industry from a cross-cultural perspective and pose a question whether its multicultural character servers as a fabric underlying a unique context of a new global culture where the mindset of those linked to the industry is aligned to that of the emerging transnational capitalist class. Could this context become a pioneering environment for the establishment of a global mindset driven by the uitilitarian values and morals which transcend national and cultural borders, and stereotypes? Is the industry a vehicle which facilitates the emergence of a global society with a universal appreciation of the needs, challenges and perceptions of the world?

Keywords: Luxury yachting, Culture, Global mindset, Global society, Global SIT

Contributors:

Thean Labuschagne has been chef since 2012 after starting his culinary training at Alfresco International Academy of Food and Wine, in East London, Eastern Cape, South Africa. His culinary journey has seen him working at Foliage and Terroir, two of South Africa’s best restaurants at the time, specializing in everything from farm-to-table cooking and foraging to Italian and French fusion cuisine. He transitioned from land to sea three years ago and most enjoys the ever changing demands within the career of a yacht chef

Mustafeed Zaman, PhD, is an Assistant Professor in Marketing at EM Nomrandie Business School, France. His area of specialization and research is Innovativeness, ICT Adoption, Digitalization of Services, Tourism & Hospitality Management. – France & UAE

Cristina Jonsson. I have been involved in tourism and hospitality management as a practitioner, consultant, writer, trainer and educator since 1996 and have also taught, advised organisations and written about tourism planning and development, a subject that transcends tourism into all aspects of hospitality business and management. I was also a consultant to the Barbados Ministry of Tourism on the development of a Sport Tourism Strategy for Barbados. My research focuses on Tourism Foreign Direct Investment, Tourism in SIDS, Sport Tourism and Sustainable Planning and Development

Patsy Morgan MPhil., MSc., FHEA., FIH., FCRS., Cert Ed. Senior Lecturer in Cruise Tourism. Teaching includes Cruise related topics, hospitality management and tourism for undergraduate and post graduate students. Focus of research is on Cruise Experiences Management. Presented papers at conferences and written articles

Nevya Dávila works in Puerto Rico Tourism Company and holds a Master in Public Administration of University of Puerto Rico. Nevya is freelance writer and tourism researcher. Currently, she is completing a Master in Strategic Management, Optional Module-Tourism Consultancy, specialization Sustainable Tourism of Universidad Internacional Iberoamericana (UNINI)

Dr. Janti Gunawan is a green economist from Institut Teknologi Sepulun Nopember Indonesia. Her research interests include socio-entrepreneurship, sustainable development and international business

O autorze

Tatiana Gladkikh is Head of Discipline (Business Management) at AFG College with the University of Aberdeen, Doha. She joined academia in 2007 after 11 years of management, academic and consultancy roles in the UK, Russia and Europe. Her area of consultancy is cross-cultural business communication and transnational education. Prior to her move to Qatar she has worked at the University of Birmingham and the University of Winchester teaching at all academic levels and researching leadership, globalisation and cross-cultural issues in the global business environment.

Hugues Séraphin is a Senior Lecturer in Event and Tourism Management Studies. He is also an associate research at La Rochelle Business School (France). Hugues Seraphin holds a PhD from the Université de Perpignan Via Domitia (France) and joined The University of Winchester Business School in 2012. He was the Programme Leader of the Event Management programme between 2015 and 2018. Dr Hugues Seraphin has expertise and interests in tourism development and management in post-colonial, post-conflict and post-disaster destinations. He has recently published in International Journal of Culture, Tourism, and Hospitality Research; Current Issues in Tourism; Journal of Policy Research in Tourism, Leisure and Events; Journal of Business Research; Worldwide Hospitality and Tourism Themes; Tourism Analysis; and Journal of Destination Marketing & Management. He is the co-Editor of Overtourism: Causes, Implications and Solutions (Palgrave Macmillan, 2020).

Victoria Gladkikh is a lead deckhand on board of a 85-meter luxury motor yacht. Having worked on luxury yachts since 2016, she has acquired over 20,000 nautical miles travelling on luxury vessels of various sizes around Europe, North America, Canada, the Caribbean and Central America. She has served a variety of affluent owners and guests from various cultural and professional backgrounds. She has experience of two transatlantic crossings, Panama Canal crossing and Monaco Yacht Show. Victoria is a qualified Yachtmaster. A recipient of the Slater Scholarship award, she is currently studying for a Officer of the Watch qualification. Victoria has two significant media appearances: her professional interviews and photographs were published in leading luxury yacht magazines On Board and Boat. She is an active member of the female yachting organization.

Tan Vo Thanh is an Associate Professor in Tourism & Marketing at La Rochelle Business School, Excelia Group, France. His area of specialization and research is Destination Management, ICT, Wine Tourism and Green Human Resource Management. He is also the co-Editor of Overtourism: Causes, Implications and Solutions (Palgrave Macmillan, 2020).

Blurb

“Luxury yachting offers private and exclusive experience which suits the demand of sophisticated customers of the 21^st century. As the global tourism industry is embracing the next normal post COVID-19 pandemic, this book appears at the most opportune moment, as it offers a comprehensive insight of the potential of luxury yachting as a tourism product.  The richness of the book is attributed to its wide geographical span of case studies from Australia and South-East Asia to the Mediterranean and the Americas. The book will definitely delight readership in quest of knowledge on luxury yachting and be of added value to professionals, academics and DMOs seeking to bring innovation in their tourism offer.”

--Vanessa GB Gowreesunkar, Anant National University, India.

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This book offers an insight into the luxury yacht industry as a provider and facilitator of a luxury yacht experience. Linked to special interest tourism (SIT), luxury yachting is an exclusive area of tourism and practice which operates in a relatively small and niche environment.

Part I offers a range of academic contributions on luxury yachting from a tourism perspective. Part II provides an insight into the industry from the practitioner perspective. Part III stimulates discussions around yachting practices in different destinations.

With a truly global outlook, this contributed volume enhances our understanding of a lucrative area within tourism that has so far been under-researched and under-explored.

Tatiana Gladkikh is a Sector Manager (Business, Management and Computing) at the University of the Highlands and Islands (UHI), Perth College.

Hugues Séraphin is a Senior Lecturer in Event and Tourism Management Studies at the University of Winchester.

Victoria Gladkikh is a luxury yachting practitioner with experience of working on board of 50 – 85 meter luxury motor yachts.

Tan Vo Thanh is an Associate Professor in Tourism & Marketing at La Rochelle Business School, Excelia Group, France.