Luxury Fashion Retail Management

ISBN-13: 9789811097553 / Angielski / Miękka / 2018 / 200 str.

Tsan-Ming Choi; Bin Shen

Spis treści

Part I: Reviews and discussions

1. Luxury Fashion Retail Management: An Introduction 

2. Evolution of Luxury Fashion Brands

3. How Does Self-Concept and Brand Personality Affect Luxury Consumers’ Purchasing Decisions? 

4. The Evolution of Luxury Fashion Retailing in China 

Part II: Quantitative research

5. Consumer’s Willingness to Pay More for Luxury Fashion Apparel Made in Sweatshops 

6. Exploring the Personality of Luxury Fashion Brands: Evidence from Young US Consumers

7. Analytical Modeling Research for Luxury Fashion Products: Optimal timing of brand extension in a stochastic market 

8. Using Social Media for Luxury Fashion Management

Part III: Qualitative research

O autorze

Tsan-Ming Choi (Jason) is currently Professor of Fashion Business at The Hong Kong Polytechnic University where he teaches subjects such as supply chain management and information systems management. Over the past ten years, he has actively participated in a variety of research projects on supply chain management and applied optimization for fashion business operations. He has authored/edited eleven research handbooks and guest-edited over twenty special issues for various leading journals on related topics.

Dr. Bin Shen is an Assistant Professor at the Glorious Sun School of Business and Management, Donghua University, Shanghai. 

Blurb

Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury fashion industry’s senior management agenda.