Luck: A Key Idea for Business and Society

ISBN-13: 9781138094260 / Angielski / Miękka / 2019 / 112 str.

Chengwei Liu

Opis

Case studies of business and management success tend to focus on factors such as leadership, innovation, competition and geography, but what about luck? This book highlights luck as a key idea in the business and management field.

Spis treści

1. The unconventional wisdom of kuck  2. How to interpret luck?  3. How to quantify luck?  4. How to strategize with luck?  5. Good night and good luck

O autorze

Chengwei Liu (Ph.D., Cambridge) is Associate Professor of Strategy and Behavioral Science at the ESMT Berlin, Germany and the University of Warwick, UK.