ISBN-13: 9781259299216 / Angielski / Skoroszyt / 2015 / 1152 str.
Global Business Today is the proven choice for any international business course. It brings together the insights of now a team of practitioners, scholars, and award-winning instructors to present a contemporary and realistic perspective of this multi-faceted field. For the 9th edition, G. Tomas M. Hult from Michigan State University has joined Charles Hill to deliver a program that is: Current--it is comprehensive and up-to-date.Application Rich--it goes beyond an uncritical presentation and shallow explanation of the body of knowledge.Relevant--it focuses on managerial implications.Integrated--its tight flow between chapters is fully integrated with proven adaptive technology.Global Business Today--The market-leading program of international business.