ISBN-13: 9780566088087 / Angielski / Twarda / 2010 / 460 str.
ISBN-13: 9780566088087 / Angielski / Twarda / 2010 / 460 str.
The contents of this book cover the significance of product longevity, re-evaluating obsolescence and planning for it, defying obsolescence, durability and the law, rethinking marketing, marketing durability, consumer influences on product life-spans, and much more.