Logical Creative Thinking Methods

ISBN-13: 9780367862220 / Angielski / Miękka / 2020 / 218 str.

Min Ding

Opis

Using a new, systematic framework, this illuminating book turns ideation into a task anybody with sound logic and a determination to learn can do, and do well, by separating the process from the outcome.In a competitive marketplace, all firms must constantly innovate to create sustained shareholder value. The main roadblock in innovation is ideation: the identification of value-creating ideas, often seen as the work of innately creative people. This first-of-its-kind textbook demonstrates that anyone can ideate through specific logical processes that require no creativity when used, but generate valuable and creative outcomes. To help students master and apply these methods, the book is filled with innovation examples across many sectors that can be explained and recreated using a specific LCT method. The book also includes exercises that enable readers to practice applying each method to solve real life innovation challenges.Upper-level undergraduate and postgraduate students of innovation, creativity, and new product development will appreciate the demystification of ideation into a problem that can be solved by applying a series of rigorous, defined methods that can be followed without ambiguity.

Spis treści

Section 1: Foundation  1. Introduction  2. Doctrines of Prolific Explorers  3. Doctrines of Intelligent Search  4. Application Guidelines  5. Methods  6. Preparatory Work  Section 2: T1M Reconfiguration  7. Overview of T1M Reconfiguration  8. T2M Duration  9. T2M Reduction  10. T2M Augmentation  11. T2M Timelining  12. T2M Spatialization  13. T2M Causation  Section 3: T1M Replacement  14. Overview of T1M Replacement  15. T2M Abstraction  16. T2M Contrarian  Section 4: T1M Recombination  17. Overview of T1M Recombination  18. T2M Sharing  19. T2M Cancellation  20. T2M Amplification  21. T2M Arbitrage

O autorze

Min Ding is  Bard Professor of Marketing at Smeal College of Business and Affiliate Professor in the College of Information Sciences and Technology, the Pennsylvania State University, USA. Min received his Ph.D. in Marketing from Wharton School of Business, University of Pennsylvania, USA, and his Ph.D. in Molecular, Cellular, and Developmental Biology from Ohio State University, USA.