Locations decision's influence on operations strategy of firms

ISBN-13: 9783659553103 / Angielski / Miękka / 2014 / 116 str.

Marfo Agyeman Collins

Opis

Locating a manufacturing firm is a challenging task for most managers/owners due to its strategic nature. The significance of selecting perfect locations become important as the success or failure of a firm depends on its location. However, limited information is available on the relative importance of various site selection and operation strategic factors for firms in this sector when making investment and strategic decisions in spite of the continued growth of the industry. Hence, this study determines the importance and the possible relationships between the location decisions factors that influence operations strategy and how these affect the business performance of firms in the manufacturing industry.

O autorze

The Author holds BBA (Marketing) and has completed his Masters Degree in MBA (Operations and Marketing) from SRM University, India. Besides having a brilliant academic record, he is actively involved in teaching and research and has many research publications to his name. He has also attended a number of academic conferences all over the world.