Location Choice and Business Performance of Design Entrepreneurs

ISBN-13: 9783659857645 / Angielski / Miękka / 2016 / 76 str.

Yixin Rong

Opis

Location choice and business performance features the real life locational behaviors of design entrepreneurs, and the level of their business success. It analyzed the possible factors that have influence on design entrepreneurs' location decisions, and it looked into possible location (creative centered area) advantages and other advantages that accelerate the business success of a design entrepreneur.

O autorze

Yixin Rong, a business-oriented researcher, with deep curiosity to find the key contributors of the success of innovative/design entrepreneurs.She is currently a project manager at Philips. Previously she has worked at startup companies and at Philips in global consumer marketing. She has an education background in urban economics.