'What happens when we study culture from a transnational perspective? How will it shape our understanding of language? Through fascinating analyses of how 'Koreanness' is constructed across time and space, Jerry Won Lee's new book snatches us away from familiar places where culture supposedly resides, and takes us on a mind-expanding journey where we discover that meaning in language is resignified and recalibrated anew in every circuit of encounter.' Joseph Sung-Yul Park, National University of Singapore
List of Figures; Acknowledgements; A Note on the Text; Introduction; I.1. Language, Culture, and Caterpillars from a Bird's Eye View; I.2. Translingualism in/as Space; I.3. Cosmopolitanism and Cultural Difference; I.4. Semiotic Precarity; I.5. Book Overview; 1. Translingualism and the Locations of Culture; 1.1. Where is Culture?; 1.2. Translingual Inversion; 1.3. National Imaginaries and Representational Precarity; 1.4. National Imaginaries and the Logic of Seriality; 1.5. Translingual Inversion and the Location of National Imaginaries; 2. Locating Global Korea; 2.1. Korea as Ice Hockey Team; 2.2. Korea as Nation as Discourse; 2.3. Global Korea; Or, Korea Globally; 2.4. Locating the Locations of Global Korea; 2.5. Conclusion: Korea via the Globe; 3. Encountering the Unfamiliar: Languaging Culture; 3.1. Unfamiliar Language; 3.2. Korea as Language?; 3.3. Weird Language; 3.4. Weird Translations; 3.5. Weird Transliterations; 3.6. Weird Translingualizations; 3.7. Conclusion: Negotiable Language, Locatable Language; 4. Visible Nation: Scaling Culture; 4.1. Street Fighter II as Nations and Nationalism; 4.2. Scale as Culture; 4.3. Culture as Color: How Red Became Korean; 4.4. Koryo as Chronotope of Korea; 4.5. Culture as Sample Image: Disputed Territory as Caricatural Geography; 4.6. Conclusion: Is It Possible to See the Nation?; 5. Semiotic Excess: Tracing Culture; 5.1. Cool Story, Hanguk; 5.2. Unexpectedness and the Traces of Culture; 5.3. KoreatownTM; 5.4. X-Modernity; 5.5. Global Korea as Toiletscape; 5.6. Conclusion: Korea as Trace; Conclusion: More Locations of Culture; C.1. Modular Imaginaries; Or, Citizen Sociolinguistics as a Human Right; C.2. Departing Thoughts; References; Index.