Lobbying and Public Affairs in the UK : The Relationship to Political Marketing

ISBN-13: 9783639101546 / Angielski / Miękka / 2009 / 508 str.

Phil Harris

Opis

This is a study into political lobbying and how it has become a feature of modern strategic business marketing. It includes the first longitudinal study of UK Political Party Conferences over the period 1994-98 during the Major and Blair administrations as market places for business to business marketing as well other political lobbying activity.The study uses interviews with senior public affairs executives, politicians, civil servants and not for profit campaigners and organisers to research issues and emerging practice. A case study on Sunday Trading is developed to outline the features and use of political lobbying and marketing to gain strategic advantage. This is supported by a number of case histories which include The National Lottery, Small Pharmacists, Food Labelling, Local Government Planning, Drug Patents, Energy Tax, Television and Regulated Industries which are explored and the principal features and emerging practice outlined. The link between regulation or position in a market and levels of political lobbying activity is explored and theoretical constructs proposed.

O autorze

Is Executive Dean Business, Enterprise & Lifelong Learning and
Westminster Chair of Marketing and Public Affairs at the
University of Chester, UK.
He was Previously Professor of Marketing, University of Otago,
New Zealand, 2004-2008 and is Editor of the Journal of Public
Affairs, author of the Penguin Dictionary of Marketing.