Lo-Life: An American Classic

ISBN-13: 9781576878125 / Angielski / Twarda / 2016 / 232 str.

Jackson Blount

Opis

Lo-Life: An American Classic takes the reader on a tripto New York City in the early 80s a time when crimeand violence ran the streets. The infamous Lo-Lifegang emerged from this tumultuous time. Formedby crews of teenagers from the Brownsville and CrownHeights neighborhoods of Brooklyn, they made a namefor themselves by dressing head-to-toe in expensive RalphLauren clothing, or Lo. Polo apparel and other preppy80s fashion labels like Guess, Nautica, and Benetton, among others represented an aspirational lifestyle forthese kids from rough neighborhoods just struggling toget by. Fighting for style and survival, the Lo-Lifestargeted these brands, and would acquire them by anymeans necessary, including stick-ups, shoplifting, and
hustling. A reign of terror ensued, when your new wintercoat could make you the target for a robbery or worse.
What started as an informal gang uniform organizedaround clean designs and bright colors, became adevotion to a lifestyle brand, and eventually created anassociation between the streets and luxury that wouldfundamentally change the fashion industry. Lo-Life: AnAmerican Classic documents the personal collectionsof exclusive archival vintage photographs amassed bythe crew and interviews with original members, presenting the first comprehensive oral history of thisnotorious New York collective.
Lo-Life is the remarkable story of a small group of teenagersfighting to make a name for themselves who eventuallymade themselves seen, heard, and emulated globally.
Love and Loyalty "