LinkedIn Sales Navigator For Dummies

ISBN-13: 9781119427681 / Angielski / Miękka / 2018 / 240 str.

Perry Van Beek

Opis

Make selling a social affair! The ABCs of sales have changed. It's no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always, B-Be, C-Contributing to your buyer's journey.

Spis treści

Introduction 1Part 1: Getting Ready to Generate Leads 5Chapter 1: Selling Is a Social Business 7Chapter 2: Determining Your Target Audience 19Chapter 3: Mapping the Buyer's Journey 27Part 2: Building a Database of Leads 37Chapter 4: Setting Up for Success 39Chapter 5: Identifying Leads 51Chapter 6: Saving Leads and Accounts 75Part 3: Engaging with Leads 91Chapter 7: Becoming Top of Mind with Your Leads 93Chapter 8: Connecting with Leads 111Part 4: Turning Leads into Valuable Relationships 123Chapter 9: Developing a Daily Routine 125Chapter 10: Using the Mobile App 139Part 5: The Part of Tens 165Chapter 11: Ten Tips for Advanced Lead Generation 167Chapter 12: Ten Tips for Account Management 179Chapter 13: Ten Social-Selling Leaders to Follow 191Chapter 14: Ten More Social-Selling Resources 203Index 211

O autorze

Perry van Beek   (Netherlands)  is the founder and owner of Social.ONE and has been helping companies with LinkedIn marketing, LinkedIn lead generation and LinkedIn Social Selling since 2009. He delivers trainings and keynotes all over the world, including the Netherlands, Germany, Spain, Portugal, UK, Finland, and the United States. Connect with him on LinkedIn at www.linkedin.com/in/perryvanbeek.