Lifestyle Gurus: Constructing Authority and Influence Online

ISBN-13: 9781509530182 / Angielski / Miękka / 2020 / 224 str.

Stephanie A. Baker; Chris Rojek

Opis

"The rise of blogs and social media has facilitated an industry of self-appointed 'lifestyle gurus' who have become instrumental in the management of intimacy and social relations. Baker and Rojek trace the rise of lifestyle influencers in the digital age, relating this development to the erosion of trust in the expert-professional power bloc"--

Spis treści

Acknowledgements Introduction 1 What is a Lifestyle Guru? 2 The Rise of Lifestyle Gurus in the Digital Age 3 'Be Authentic': Lifestyle Gurus as Trusted Companions 4 'Your Person as a Product': Commodifying Influence 5 'Don't Eat That!': Lifestyle Gurus as Unregulated Advisers 6 The Two Cults of Lifestyle Perfectionism 7 Living in a Low Trust Society References Index

O autorze

Stephanie A. Baker is Senior Lecturer in Sociology at City, University of London. Chris Rojek is Professor of Sociology at City, University of London.