Acknowledgements
Introduction
1 What is a Lifestyle Guru?
2 The Rise of Lifestyle Gurus in the Digital Age
3 'Be Authentic': Lifestyle Gurus as Trusted Companions
4 'Your Person as a Product': Commodifying Influence
5 'Don't Eat That!': Lifestyle Gurus as Unregulated Advisers
6 The Two Cults of Lifestyle Perfectionism
7 Living in a Low Trust Society
ReferencesIndex
Stephanie A. Baker is Senior Lecturer in Sociology at City, University of London.
Chris Rojek is Professor of Sociology at City, University of London.