ISBN-13: 9780244612825 / Angielski / Miękka / 2017 / 376 str.
In this book, Thom Poole explores the psychology, perceptions, mythology and business of numbers through the ages and around the world. Using this understanding, brand and product marketers / designers can better adapt their products to influence and engage their audiences.It is the companion book to Life of Colour - also written by Thom Poole.