Leveraging Technology in Leadership Communication

ISBN-13: 9780367415013 / Angielski / Twarda / 2021 / 144 str.

Carolyn Mae Kim

Opis

Taking a close look at how digital media can elevate or diminish a leader’s influence, this book provides a framework to guide organizational leaders’ selection and application of digital tools in communication with stakeholders.

Spis treści

1 Introduction to Leadership and Communication  2 The Digital Ecosystem: Understanding Its Development and Implications 3 Internal Leadership Communication: Engaging Teams  4 Digital Leadership Communication: Leveraging an Executive Brand  5 Work-Life Rhythm, Technology, and Professional Thriving  6 The Human Decision: Leadership Ethicality & Followers

O autorze

Carolyn Mae Kim, PhD, APR is an associate professor of public relations at Biola University and chair of the Department of Public Relations and Strategic Communication. Her research specialties include digital media, public relations, and credibility.