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Leveraged Marketing Communications: The Importance of Studying the Transfer of Object-To-Brand Associations

Name: Leveraged Marketing Communications: The Importance of Studying the Transfer of Object-To-Brand Associations
Brand: Routledge
Price: 709.67 PLN
Availability: InStock

ISBN-13: 9780367725464 / Angielski / Twarda / 2021 / 238 str.

Sukki Yoon; Yung Kyun Choi; Charles R. Taylor

Leveraged Marketing Communications: The Importance of Studying the Transfer of Object-To-Brand Associations

ISBN-13: 9780367725464 / Angielski / Twarda / 2021 / 238 str.

Sukki Yoon; Yung Kyun Choi; Charles R. Taylor

cena 709,67 zł
(netto: 675,88 VAT: 5%)

Najniższa cena z 30 dni: 654,86 zł

Termin realizacji zamówienia:
ok. 16-18 dni roboczych.

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inne wydania

This book examines the association between brands and entities, ideas, and contexts and combines theory and practice to offer new perspectives to help academics, practitioners, and policymakers better understand and apply LMC research.

Kategorie:

Nauka, Ekonomia i biznes

Kategorie BISAC:

Business & Economics > Reklama i promocja
Business & Economics > Marketing - General
Business & Economics > Industries - Media & Communications

Wydawca:

Routledge

Język:

Angielski

ISBN-13:

9780367725464

Rok wydania:

2021