ISBN-13: 9780367725471 / Miękka / 2023 / 238 str.
ISBN-13: 9780367725471 / Miękka / 2023 / 238 str.
This book examines the association between brands and entities, ideas, and contexts and combines theory and practice to offer new perspectives to help academics, practitioners, and policymakers better understand and apply LMC research.