Lessons in Market Segmentation, Brand Management and Consumer Behavior

ISBN-13: 9783659901973 / Angielski / Miękka / 2016 / 64 str.

Mahesh Gadekar

Opis

The book is written for the students in the management faculty specializing in the domain of marketing management. Marketing management is one of the course which have attracted students from various domains. Number of students have acknowledge the domain of marketing management as one of the most interesting course that keeps the faculty and the students on the go. Present book attempts to discuss some of the important and basic topics in the marketing management - consumer behavior, market segmentation and brand management. It will help students to learn few things in an alternative approach.

O autorze

Dr. Mahesh Gadekar is a faculty in the area of Marketing and Economics. He has been awarded PhD by the University of Pune in the area of marketing management. He has more than 15 years of experience. His research areas are variety seeking behavior, consumer behavior, product development, brand management.