Leisure Marketing

ISBN-13: 9780750655507 / Angielski / Miękka / 2004 / 424 str.

Susan Horner

Opis

Divided into seven parts, Leisure Marketing guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues and the future of leisure marketing.

Spis treści

Part one: Introduction - What is leisure?; What is marketing?; Part two: Leisure and marketing concepts - The market; The business environment; Strategic marketing planning; Part three: Leisure and the marketing mix - Product; Price; Place: Promotion; Part four: Key marketing issues in the different sectors of leisure; Part five: Topical issues in leisure marketing; Globalisation and leisure marketing; Market research in leisure; Ethical challenges in leisure marketing; Part six: Case studies; Part seven: The future of leisure marketing.

O autorze

Susan Horner, John Swarbrooke