ISBN-13: 9781784820305 / Angielski / Miękka / 2018 / 304 str.
This is a key textbook for anyone responsible for fundraising, whether your post covers legacy giving in particular, or you have a wider remit. The guide will also be of use to senior charity staff, chief executives and trustees considering a legacies strategy. New chapters including In-Memory Fundraising and Digital Communications.