Acknowledgments Introduction 1. The Time to Change the Rules is Before the Game Begins 2. The Meaning and Infl uence of Words Words, Attitudes, and Behavior The Impact of Unexpected Language Same Words, but Different Meanings Context Matters Physicians and Social Scientists: A Contrast There's Rationing and There's Rationing 3. Defining the Policy Options and Issues Should Politics Affect Policy? Asking the Correct Question Some Changes Take Time Is Everything Connected? 4. Knowing the "Other" Learning from the "Non-Expert" Experience Counts We All Play Many Roles Comments that Increase Our Understanding 5. Four Lessons The Known Drives Out the Abstract Not Everyone Thinks Like an Economist Politics Trumps Rational Economics Keep It Simple Epilogue One Person Can Make a Difference Notes Index