Learn Small Business Start-Up in 7 Days

ISBN-13: 9780730378235 / Angielski / Miękka / 2013 / 264 str.

Heather Smith

Opis

The practical guide to learning the essentials of starting your own business in just one week Thinking about starting a business? Then Learn Small Business Startup in 7 Days is the book for you. Guiding you through the key aspects of getting a new business up and running, from a self assessment about whether you are really prepared, through to finance, marketing, and legal issues, highly sought-after small business commentator Heather Smith covers it all. Carefully explaining everything you need to know to efficiently and effectively start a business, the book comprehensively covers the basics in 7 chapters, one for every day it will take you to get ready to leave the rat race and live your small business dream.

• Covers everything you need to know to start and prosper as a small business owner
• Helps you gauge whether running a small business is right for you
• Offers expert advice from a highly-respected small-business specialist

While running a small business allows you to turn your passion into your livelihood, it is also often very demanding on your time, your cash reserves, and your sanity. With this book in hand, you have everything you need to lay a solid foundation for small business success.

Spis treści

About the author ix

Acknowledgements xi

Introduction xiii

Day 1: Are you ready to start a business? 1

Day 2: Establishing your business 29

Day 3: Getting professional advice 55

Day 4: Marketing 79

Day 5: Finances 105

Day 6: People power 133

Day 7: Launching your business 157

Appendix A: Business plan template 193

Appendix B: Business plan for Mulrenan Gardeners 207

Appendix C: Resources 227

Appendix D: Glossary 233

Index 239

O autorze

Heather Smith is a sought–after small business expert who provides education, training and
support to businesses across Australia, and helps them maximise their productivity and
profitability. Heather is a popular speaker and media commentator on all things small business.

For further information and bonus resources, visit www.HeatherSmithSmallBusiness.com.

Blurb

Do you have a great business idea but don t know where to start?
Do you want to take that step from employee to business owner?
Are you ready to gain skills and knowledge to turn your dream into a profitable reality?

Learn Small Business Start–Up in 7 Days is your step–by–step guide to taking the stress out of starting a new business.

This small business guide covers all the start–up essentials,from finances and marketing
through to cloud technology and legal matters, and all that s in between. In 7 quick and
easy steps, you ll be armed with all the knowledge you need to start your own business. By working through hands–on activities you ll develop your strategic vision and goals and prepare a comprehensive business plan.

Packed full of the best tips, tricks and tools, this is essential reading for anyone aspiring to start or buy a business.