'… a concise, usable, and balanced guide to making ethical decisions in business.' Donald R. Riccomini, Technical Communication
1. Core values: why we lead, why we follow; 2. Follow your gut?; 3. Self-deception and rationalization; 4. The power of the situation; 5. Shareholders, stakeholders, and societal institutions; 6. Weighing consequences; 7. Perspective-taking; 8. Being fair; 9. What are your core values?