Leading Edge Marketing: Turning Technology into Value » książka
Leading Edge Marketing: Turning Technology into Value
ISBN-13: 9781606496060 / Angielski / Miękka / 2014 / 244 str.
This book is a comprehensive blueprint of the Five Ps of Marketing (www.The5Ps.com): Product, Packaging, Price, Promo, and Place. Using the Five Ps presents you with key strategies and principles to deliver 'must-have' solutions for your current and future business needs. Inside are several strategies for anyone who wants to learn how to identify, create, and deliver a hi-tech product or service that will be purchased by a critical mass of people. It presents the techniques and end-to-end process to produce a profit from products and services. The essence of this book is that it takes old principles, updates them to the current environment, adapts them to technology, and, most importantly, explains how they can be put to work to deliver respectable market share and strong profits...with integrity. It is a comprehensive guide to deliver a winning solution--from concept to profit.
This book is a comprehensive blueprint of the FivePs of Marketing (www.The5Ps.com): Product, Packaging,Price, Promo, and Place. Using the Five Pspresents you with key strategies and principles todeliver "must-have" solutions for your current andfuture business needs.Inside are several strategies for anyone whowants to learn how to identify, create, and delivera hi-tech product or service that will be purchasedby a critical mass of people. It presents thetechniques and end-to-end process to produce aprofit from products and services. The essence ofthis book is that it takes old principles, updatesthem to the current environment, adapts them totechnology, and, most importantly, explains howthey can be put to work to deliver respectablemarket share and strong profits...with integrity.It is a comprehensive guide to deliver a winningsolution-from concept to profit.
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