Leading Digital Strategy: Driving Business Growth Through Effective E-Commerce

ISBN-13: 9780749473099 / Angielski / Miękka / 2015 / 240 str.

Christopher Bones; James Hammersley

Opis

As businesses continue to embrace digital tools and technologies to enhance customer engagement and develop digital channels, executives and leaders must understand the drivers of market success, the opportunities for change, and how enhanced leadership capabilities can help drive digital strategies.Leading Digital Strategy explains what makes a digital operation successful and explores how to align organizational structure with wider goals and implement a customer-centric culture that supports multi-channel success. It covers key digital developments to help executives understand the consumer and media trends that are driving change.Including strategies and input from 300 senior executives from major companies, Leading Digital Strategy gives readers the power to drive forward digital strategies and realize the lucrative opportunities for change.

Recenzje

"For businesses to thrive in today's markets they need to engage effectively with digital. This book provides an effective framework that helps leaders drive their digital efforts in the right direction. It offers a blueprint that many leaders will find invaluable." Paul Walsh, Chairman, Compass Group and former CEO of Diageo

Spis treści

• • Chapter - 00: Introduction;
  • Chapter - 01: 21st-century markets;
  • Chapter - 02: Identifying the e-commerce opportunity;
  • Chapter - 03: Putting customers first;
  • Chapter - 04: The new marketing model;
  • Chapter - 05: The business of e-commerce;
  • Chapter - 06: The growth organization;
  • Chapter - 07: Leadership in change;
  • Chapter - 08: Digital leadership in practice;
  • Chapter - 09: The e-commerce leadership model

O autorze

Professor Chris Bones is an established thought leader in People, Organisation Strategy and Change and a widely acclaimed, award winning author. He has over thirty years experience in senior leadership positions working with such companies as Diageo, Cadbury, Schweppes and Shell. Appointed the first non-academic Principal of Henley Business School in 2004 he is now Dean Emeritus at Henley, Professor of Creativity and Leadership at Manchester Business School and Visiting Professor at the University of Aberdeen. James Hammersley founded Good Growth with Chris Bones, an innovative digital change consultancy, whose clients include Bupa, The Open University, Barclays Connector and O2 among others. Having worked on introducing digital performance to large organisations including Apple he has witnessed first hand the potential of digital to transform how we list to and respond to customers.