Language in Business, Language at Work

ISBN-13: 9780230298422 / Angielski / Miękka / 2018 / 343 str.

Erika Darics; Veronika Koller

Opis

Packed with contemporary examples from the business world, this is an exciting and engaging textbook which explains how language works in business, how to analyse it and how to use it in an informed and creative way.

Spis treści

1. Language and business success

Part I: corporate perspectives

2. Communicating with  stakeholders

3. Branding

4. Digital PR

5. Talking to customers

6. Crisis communication

Part II: management perspectives

7. Leadership 

8. Change management

9. Managing conflicts 

10. Diversity and inclusion

Part III: employee perspectives

11. The language of recruitment 

12. Interviews in the workplace

13. Constructing employees

14. Using language in business, using language at work

O autorze

Dr Erika Darics is an interdisciplinary scholar working at the intersection of discourse, communication and organizational studies. She lectures at Aston University, UK and works as a consultant for organizations on internal and external communication issues. She is passionate about soft skills education and tweets as @LinguaDigitalis.

Dr Veronika Koller is Reader in Discourse Studies at Lancaster University, UK having previously worked at Vienna University of Economics and Business. Her research interests centre on corporate and health communication. Outside academia, Veronika is senior associate analyst with consultant company Linguistic Lanscapes and has also co-faciliated seminars for the British Academy of Management. 

Blurb

This is a searching and comprehensive exploration of language use in the business world. Individual chapters cover different aspects of professional life and can be covered in any order, reflecting the overlaps and interconnections which exist in any organisational reality. Throughout the book, the authors analyse the real ways people interact with one another, and invite readers to reflect critically and choose the best communication strategy for their own situation.

Language and Business:

·        Combines linguistic theory with real business settings to show how and why language is important in day-to-day life, from hiring and firing to stakeholder and customer communication

·        Boasts a range of authentic case studies, recommended reading and a ‘diversity corner’ in every chapter where crucial aspects of gender and intercultural dynamics in the workplace are explored

· 

       Comes with a companion website featuring further explanations and tasks for lecturers, video commentaries, editable slides and a testbank of questions.

Written by two experts in the field of professional communication and organisational discourse, this is a comprehensive interdisciplinary guide to language use in a wide variety of business and workplace contexts.