Language and Intercultural Communication in Cross-border Trade Context

ISBN-13: 9786204981291 / Angielski / Miękka / 172 str.

Edwin Chris Odhiambo

Opis

The book explores cross-border languages, language status, and intercultural communication in diverse cross-border contexts. It discusses the vital role of an appropriate cross-cultural language in enhancing intercultural relations and cross-border trade. The book also focuses on analyzing communication strategies that traders and customers can employ to remain afloat of the ever-present intercultural communication challenges with specific reference to the Kenya-Uganda Cross-border Trade. This is a crucial book for linguistics, intercultural communication, and regional integration.

O autorze

The author holds a Master of Arts in Transborder Languages and Intercultural Communication from the Pan African University, Buea, Cameroon. He also holds a B.Ed (Arts) degree with Information Technology from Maseno University, Kenya.