Language Use in Business and Commerce in Europe: Contributions to the Annual Conference 2008 of Efnil in Lisbon

ISBN-13: 9783631588031 / Angielski / Twarda / 2009 / 202 str.

Ammon, Ulrich

Opis

The linguistic domains of business and commerce are especially affected by the economic and communicative globalization. Since language use in these domains has an impact on the use of a language in other domains, the future development of the European languages will not mainly depend on language-internal processes, but will increasingly be influenced by the use of English as the international vehicular language. The present development in Europe is discussed in several overview articles and a series of reports on the specific situation in various European countries. In addition, the Lisbon Resolution of EFNIL, pointing at the advantages of multilingualism in international business, is presented in 26 languages including the 23 official languages of the European Union. It calls the EU and its members to acknowledge languages as key factors for economic success, also from the perspective of consumers and workers.

Spis treści

Contents: Simonetta Luz Afonso: Notas de Boas Vindas/Welcome Notes - Gerhard Stickel: Abertura/Opening - Stephen Hagen: Mapping successful language use in international business: How, when and where do European companies achieve success? - José Paulo Esperança: An Eclectic Approach to Language Valuation: The Global Influence of the Portuguese Language - Sophie Bressé : L'usage des langues étrangères dans les entreprises françaises - Charlotte Rønhof: Linguistic conditions in Danish industries - Lisbeth Verstraete-Hansen : En route vers le tout-anglais ? Pratiques et représentations des langues étrangères dans les entreprises danoises - Martin Stegu: Language needs in business: myths and realities. Considérations générales et autrichiennes - Pirkko Nuolijärvi: Language in business and commerce in Finland - Guy Berg: Active multilingualism in Luxembourg. The use of languages in a stable polyglossic economy - Walery Pisarek: Language use in business and commerce in Poland - Guðrun Kvaran: The Icelandic language in business and commerce in Iceland - Corina Cilianu-Lascu/Marius Sala : Les langues de la communication professionnelle dans les entreprises de Roumanie : enjeux, réalités, perspectives - Frantisek Cermák: Leading questions and answers on the situation in individual countries: Situation in Czechia - Janez Dular: Gebrauch der Sprachen im europaweiten Geschäfts- und Handelsverkehr - Slowenien.

O autorze

The Editor: Gerhard Stickel is honorary professor of linguistics at the University of Mannheim. From 1976 to 2002 he was Director of the Institut für Deutsche Sprache, the central research institution for German. He was co-founder of the European Federation of National Institutions for Language (EFNIL) and has been president of this network of central language institutions of the EU states since 2003.