Language, Identity and Cycling in the New Media Age: Exploring Interpersonal Semiotics in Multimodal Media and Online Texts

ISBN-13: 9781137519504 / Angielski / Twarda / 2017 / 306 str.

Patrick Kiernan

Opis

Part II investigates community and leisure / sporting identity through an online cycling forum, while Part III examines corporate identity realised through corporate websites, consumer reviews and Youtube channels.

Recenzje

"This book is rich in interesting and engaging content, innovative and insightful analysis and discussion, and has a coherent and well-organized structure. It is a valuable and enlightening addition for students and scholars of discourse analysis, applied linguistics, and the world of cycling." (Hongyan Liang, Language in Society, Vol. 48 (2), April, 2019)

Spis treści

Chapter 1. Introduction

   Exploring language, identity and cycling in the new media age

PART I. IDENTITIES IN THE MEDIA

Chapter 2. ‘Mark, Mark, can we have a word?’

   Narrative and evaluation in the media interview

Chapter 3. Coming clean

Framing and identity negotiation in the Oprah-Lance Armstrong interview

Chapter 4. Multimodality identity in manga

   Yowamushi Pedal and the semiotics of Japanese comics

PART II. IDENTITY AND ONLINE COMMUNITIES

Chapter 5. Having a Rashomon moment

Identity negotiation in an online community

Chapter 6. Making the link

Intertextual resources in an online forum

Chapter 7. The case of Franz

   Identity and carnival in online communities

PART III. MULTIMODALITY, CORPORATE IDENTITY, AND MARKET POSITIONING 

Chapter 8. ‘Hey you, thanks for buying our stuff.’ 

Language, multimodality and identity in two corporate websites

Chapter 9. “68 years on the same B17”

Brooks, consumer reviews and brand loyalty

Chapter 10. In pursuit of marginal gains

  Corporate sponsorship and brand-building videos

Chapter 11. Welcome to the GCN show!

   Community and identity on YouTube

Chapter 12. Conclusion

   Rethinking interpersonal semiotics in new media

O autorze

​Patrick Kiernan is Associate Professor in the School of Business Administration at Meiji University, Japan. His research specialises in Applied Linguistics and he is the author of Narrative, Identity and Language Teaching. He is also an avid cyclist. 

Blurb

This book examines how identities associated with cycling are evoked, narrated and negotiated in a media context dominated by digital environments. Arguing that the nature of identity is being impacted by the changing nature of the material and semiotic resources available for making meaning, the author introduces an approach to exploring such identity positioning through the interrelated frameworks of Systemic Functional Linguistics and Multimodal Analysis, and illustrates how this happens in practice. The book is divided into three parts, each of which focuses on a different aspect of identity and media environment. Part I considers celebrity identities in the conventional media of print and television. Part II investigates community and leisure / sporting identity through an online cycling forum, while Part III examines corporate identity realised through corporate websites, consumer reviews and Youtube channels. This unique volume will appeal to students and scholars of discourse analysis, applied linguistics and the world of cycling.

​Patrick Kiernan is Associate Professor in the School of Business Administration at Meiji University, Japan. His research specialises in Applied Linguistics and he is the author of Narrative, Identity and Language Teaching. He is also an avid cyclist.