Language, Hospitality and Hotel Signage

ISBN-13: 9786209576812 / Angielski / Miękka / 2026 / 140 str.

Bienvenue Bekone Bekone

Opis

The global hotel industry is based on three pillars: language, welcome and signage, which have become universal standards for communication, relationships and orientation. In the current context of globalization, digitalization and the quest for sustainability, these dimensions need to be adapted to local realities without losing their international coherence. The problem this book addresses is the gap between global standards and African practices, which are often lacking in language training, reception protocols and inclusive signage. Its findings provide analytical grids, pedagogical tools and contextualized models. The impact is twofold: for professionals, improved quality and competitiveness; for students, integrative training that prepares them for a demanding, sustainable hotel market.