Language, Gender and Ideology: Constructions of Femininity for Marriage

ISBN-13: 9781138243576 / Angielski / Twarda / 2018 / 216 str.

Saumya Sharma

Opis

This book explores multiple facets of femininity for marriage in India. Using language as an entry point, it looks at how marriage becomes the site of interaction between ideology, psyche, and culture. It will be of great interest to scholars and researchers of sociology, gender studies, linguistics, media and cultural studies, and psychoanalysis.

Spis treści

Introduction  1. Gender, Feminism and Femininity  2. Critical Discourse Studies: Concepts and Tools  3. Consuming Brides: Discursive Construction in Matrimonial Advertisements  4. The Discourses of Bridal Care  5. Media, Discourse and Gender  6. Ideology, Femininity and Performativity: Bridal Psyche and Responses.  Conclusion.