Language, Gender and Ideology: Constructions of Femininity for Marriage

ISBN-13: 9780367734701 / Angielski / Miękka / 2020 / 216 str.

Saumya Sharma

Opis

This book explores multiple facets of femininity for marriage in India. Using language as an entry point, it looks at how marriage becomes the site of interaction between ideology, psyche, and culture. It will be of great interest to scholars and researchers of sociology, gender studies, linguistics, media and cultural studies, and psychoanalysi

Spis treści

Introduction  1. Gender, Feminism and Femininity  2. Critical Discourse Studies: Concepts and Tools  3. Consuming Brides: Discursive Construction in Matrimonial Advertisements  4. The Discourses of Bridal Care  5. Media, Discourse and Gender  6. Ideology, Femininity and Performativity: Bridal Psyche and Responses.  Conclusion.

O autorze

Saumya Sharma is Assistant Professor (linguistics) at the English and Foreign Languages University, Lucknow Campus, Lucknow, India. She was a guest faculty member at the Indian Institute of Technology Kanpur for a year, where she taught a course on composition and communication skills. She has published in the areas of English language teaching, stylistics and critical discourse analysis, and has authored the book Common Errors in Everyday English . Her research interests include examining the discourse-psychology interface, particularly gender issues, vocabulary teaching and critical pedagogy.