Knowing the Audience and their Cultural Preferences

ISBN-13: 9783639206692 / Angielski / Miękka / 2009 / 136 str.

Ann Marcus-Quinn

Opis

This book explores the assumption that while the same world events are reported in popular news magazines, how the final news articles are constructed is largely dependent on cultural influences. Raw information is processed and constructed into tailor-made news articles refined to meet the specific needs of an identifiable readership. This work looks at how articles are formulated to suit an individual cultures needs.

O autorze

Ann Marcus-Quinn works within the Centre for Teaching and Learning at the University of Limerick. Her research interests include: technical communication, distance learning, and ICT in the post-primary classroom. She has published on the use of Virtual Learning Environments in Distance Learning and also on Computer Assisted Language Learning.