Introduction ixChapter 1 Why Feedback Hurts 1Chapter 2 The Good, the Bad, and the Ugly of Review 9Chapter 3 Receiving Feedback: Tough Skin, Tough Love, or Tough 17Chapter 4 Giving Feedback 29Chapter 5 Taste Is an Unconscious Bias 39Chapter 6 Feedback Styles 45Chapter 7 Kind Collaborator 53Chapter 8 Perfect Pass-Through 61Chapter 9 Vague Vocalist 69Chapter 10 Land Mine 77Chapter 11 Silent but Deadly 85Chapter 12 DIYer 93Chapter 13 One and Doner 101Chapter 14 Rage Reviewer 109Chapter 15 When Style Meets Process 117Chapter 16 The IdeaStorm: Kickoff to Success 123Chapter 17 Project Planning 133Chapter 18 Creating Your Satisfaction 141Chapter 19 Mastering the Feedback Process 149Chapter 20 Preparing Others to Give Feedback 155Chapter 21 Gather Feedback on Your Ideas 165Chapter 22 Find Strength in Collaboration 175Chapter 23 Making Kind Review Work for You 185Chapter 24 The Dreaded Redo 197Chapter 25 Surviving Group Review 203Chapter 26 Ready for Completion 211Chapter 27 Failure to Communicate 219Chapter 28 Perfection Is Impossible, but Collaboration Is Magic 227Acknowledgments 235Index 237
Dawn Crawford is the founder and leader of BC/DC Ideas, a creative agency that has worked with over 100 nonprofit organizations, including the American Cancer Society and the American Heart Association, to build better communications strategies and tactics. She is the creator of the Kind Review process, which has been used to build 1,000s of products over the last twelve years.