Killing Giants

ISBN-13: 9780241953686 / Angielski / Miękka / 2011 / 256 str.

Stephen Denny

Opis

'Killing Giants' unveils practical strategies for overtaking larger competitors, looking at companies that started out small but quickly dominated by using their opponents' size to their advantage. Stephen Denny show how even behemoth's like Nike and Coca Cola are susceptible to small competitors because of their size.

Recenzje

For start-up entrepreneurs, cash-strapped strategists, and other Davids armed only with their wits Marty Neumeier, author of Zag

O autorze

Stephen Denny is the president of Denny Marketing, a consulting firm in the Bay Area. He spent over twenty years as a senior manager at premiere brands including Sony. He is a frequent contributing editor to The Daily Fix and Marketing Profs, and authors the marketing blog, Note to CMO.