Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication

ISBN-13: 9781119680222 / Angielski / Miękka / 2020 / 240 str.

Amy Balliett

Spis treści

Forward 7Introduction 11How To Read This Book 13The Accidental Agency 17Part One: Visual Content Is King 25Chapter 1 Environmental Influences And The Rise Of Visual Content 27Chapter 2 Visual Content And Human Nature 37Chapter 3 Quality Visual Content Reigns Supreme 45Part Two: 8 Rules Of Visual Communication 53Chapter 4 Rule 1: Always Think About Con-Text 57Chapter 5 Rule 2: Small Visual Cues Have A Large Impact 63Chapter 6 Rule 3: There's No Gold At The End Of That Rainbow 69Chapter 7 Rule 4: Good Visual Strategists Ask "Wtf?!" 77Chapter 8 Rule 5: Avoid The Stigma Of Stock 91Chapter 9 Rule 6: Stand Out At The Cocktail Party 99Chapter 10 Rule 7: Use Proper Data Viz Throughout 107Chapter 11 Rule 8: Commit To The Truth And Prove It 123Chapter 12 Rules Are Meant To Be Broken 135Part Three: Your Visual Strategy 153Chapter 13 You Can't Create Great Content Without A Great Team And Process 157Chapter 14 Going The Freelance Route 165Chapter 15 Building An In-House Team 171Post Script 177Acknowledgements 181Appendix A: Terms & Definitions 185Appendix B: Tools 187Appendix C: Production Time Estimates 195Appendix D: A Timeline Of Visual Communication 199Resources 213Index 225

O autorze

AMY BALLIETT is an entrepreneur, speaker, teacher, and sought-after thought leader in the fields of visual communication and content marketing. As the founder and CEO of Killer Visual Strategies, Amy grew the agency from a bootstrapped startup into an industry leader and yearly awarded Inc. 5000 company, driving visual strategy for the world's top brands. In her capacity as a visual strategist, Amy has been featured in Forbes and Inc., has spoken at more than 175 conferences around the globe, and shares her knowledge as an instructor at the School of Visual Concepts in Seattle and on LinkedIn Learning.