ISBN-13: 9780993109515 / Angielski / Miękka / 2014 / 328 str.
300 pages of step-by-step tactics and templates for any country, 30 successful case studies, plus a guide for non British entrepreneurs. Table of Contents 4+1 QUESTIONS TO ASK BEFORE JOINING KICKSTARTER - Kickstarter or Indiegogo? - Build Your Own Platform - Do I Have a Product to Pre-sell? - Do I Have the Time to Market My Project? - Is My Business Too Local? - True Story: Emilie and Her Tea Pot - Do I Need the Funds? 10 THINGS TO DO BEFORE KICKSTARTER - The Most Important Action to Succeed - Find One Customer - Browse Your Email and Facebook - Estimate the Cost - Prepare Your FAQ - Do (Not) Build a Community - True Story: Rain - A Fan Film about Storm - Rearrange Your Website Specifically for Kickstarter - Set Up Your Company - You Are Almost There 13 HACKS FOR MAKING A SUCCESSFUL VIDEO - Video Used to Be Our Most Important Marketing Weapon. What Has Changed? - Be Personal, I'll tell you how - Pick the "Face" of the Project - True Story: Loka the world of fantasy chess - Split the Team Between Mini Videos - Tell Your Story (Hint: Underdogs Sell) - True Story: the Zombies of Rebuild - Don't Explain the Features of Your Product - Anticipate Their Questions - Add a Call to Action - Add Gamification - Add Secondary Videos - Show Your Social Media - True Story: Veronica Mars - Don't Just Ask for Help, Give Them a Wish List - Use a Small Pledge to Get their Emails - Which Video Sells the Most? - What's Happening behind the Scenes - Video Checklist CREATING YOUR MEDIA LIST - Start Small, Sell Big - Why You Don't Need a Blog - 3 Tools for Creating Your Media List - True Story: Minaal YOU HAVE A LIST OF BLOGGERS, NOW WHAT? - Outsource Your Research - What You Can Outsource and What You Can't - Outsourcing for Non English Speakers MOVE YOUR MEDIA LIST TO THE NEXT LEVEL - The Spray and Pray Tactic - The Buddy Call Tactic - Tips for Managing the First Contact - Dealing with Bloggers after the Story is Confirmed - Dealing with Bloggers after Launch - How to Know if Anybody Read Your Email HOW TO SET UP PLEDGES THAT SELL - Early Bird - Thank You Pledge - True Story: OwnPhones - The Backer Borne Pledge - Limited Edition Pledge - Put the Backer in the Pledge - Stretch Goals - True Story: SCiO Your Sixth Sense 8 THINGS TO DO AT THE BEGINNING OF YOUR CAMPAIGN - Best Duration for Your Campaign - Best Time of the Year to Start a Campaign - True Story: Coolest Cooler - Best Day of the Week to Start a Campaign - Set Up Free Stats for Your Campaign - Get Informed if a Blogger Talks About You - Beta Test Your Product Online - Checklist for Your Kickstarter Page - Get the Best Consultants for Free 12 MARKETING HACKS FOR YOUR CAMPAIGN - Send Them One Sock - True Story: Metal Gear Solid the Movie - Sharing Pics on Imgur - True Story: The Seed - One Thousand Tweets Tactic - True Story: Prodigy - Get the Stars on Your Side - True Story: Star Trek Axanar and George Takei - Find Your Tribe - True Story: Urban Heroes - Twitter Marketing for Crowdfunding - The Collateral Twitter Tactic - Promote Your Campaign through Twitter Search - How to Get Free (Real) Retweets - Promote Kickstarter Before Kickstarter - Kickstarter as a Marketing Tool - True Story: Ubuntu Edge - The Secret of Reddit 6 THINGS TO DO AFTER THE CAMPAIGN ENDS - What Happen When the Campaign Ends? - Transform Kickstarter into Your Personal E-commerce - Convert Your Backers into Long Term Customers - Managing Delays: Kill Two Birds with One Stone - A Couple of Administrative Tips - Selling Through Kickstarter After Kickstarter - Or Sell Your Entire Company - True Story: Oculus Rift - True Story: Matter and Medium KICKSTARTER UK FOR NON BRITISH - Apply for Non British People - Apply for Non British Companies - How-to Open a UK Bank Account - Setting Up a UK Company TEMPLATES - Media Database - Blogger Sheet - First Contact - Acquaintances and Coworkers - Friends and Family - Bloggers - Backers - Autoresponder - Virtual Assistant Email USEFUL LINKS AND RESOURCES