ISBN-13: 9781138437463 / Angielski / Twarda / 2017 / 222 str.
ISBN-13: 9781138437463 / Angielski / Twarda / 2017 / 222 str.
Explores various interdependent aspects of the interlingual and intercultural transfer of an advertising message. This title includes a critique of the Western-based approach to advertising in the context of the Far East. It also offers strategies for repackaging France as a tourist destination.