Key Concepts in Public Relations

ISBN-13: 9780230203297 / Angielski / Miękka / 2009 / 264 str.

Sandra Cain

Opis

An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.

Spis treści

300-400 concepts and terms, organized alphabetically.

O autorze

SANDRA CAIN is a Senior Lecturer in public relations, communication and writing at Southampton Solent University, UK. She is a member of the Chartered Institute for Public Relations and the Society of Authors. Her publications to date include seven books, several chapters in books and numerous magazine articles.