Key Concepts in E-Commerce

ISBN-13: 9780230516717 / Angielski / Miękka / 2007 / 328 str.

Alan Charlesworth

Opis

E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline. Presented from

Spis treści

Consists of approximately 1200 entries, organized alphabetically.

O autorze

ALAN CHARLESWORTH is a Senior Lecturer in marketing and e-marketing. He has been involved in e-commerce as a practitioner, consultant, trainer and educator since 1996, and is co-author of Online Marketing A Customer-Led Approach (OUP, 2007).